My husband is 32 and wanted to start using skin care products. He uses Jack Black's Double Duty moisturizer, which is a moisturizer made just for men and it has SPF 20 in it for sun protection. I've been looking around for skin care information for men online and found and interesting site It’s an e-Shop and products are pretty good, if you're interested in more than just moisturizers for your face. Good luck.
I have started using Gerovital H3 from Aslaskin and it is the only skin care product that truly protects my skin from the cold weather in Illinois. It is a great product and although I am in my 60’s, I can see the difference in my skin and complexion. This is the original formula and the quality is great.